Diageo Reserve’s World Class bartender competition, now in its 14th year, has opened for entries in the UK. 

Diageo, organisers of the World Class Bartender of the Year competition, is offering a once in a lifetime opportunity for a travel and drinks enthusiast to go on the ultimate cocktail adventure and host a new global travel show.

Digital Edition

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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